July 7, 2002
Hard-rocking Swedes Blindside
are gearing up to take the U.S. by storm, and we’ve
got their first single, "Pitiful," in the
radio.wazee spotlight this week.
Formed in 1994, band members Christian
(lead vocals), Simon (guitar and backing vocals),
Marcus (drums) and Tomas (bass) have known each other
all their lives. "Growing up in Stockholm you
tend to stick together," says Simon. "Music
is very important in Sweden, and we believed from
the start that we could make an impact as a band."
Not unexpectedly, the group has been critically identified
with a host of other Swedish rock groups currently
making a splash in the U.S. (i.e. the Hives). They
earned their stripes touring Europe and the U.S. long
before American A&R reps discovered the overseas
scene. "We were always kind of quietly plugging
away," says Simon. "We came to the states
and played wherever we could. Even in Sweden, we weren’t
known as much as some of the other bands that were
starting to get attention, but we never stopped working
out our songs live."
The hard work paid off. CMJ called
their 2000 release "A Thought Crushed My Mind"
"A visceral forward thinking album…. it makes
you want to hug your best friend and pound your fist
into a wall."
Their U.S. debut, "Silence"
(due August 20th on Elektra) was produced by Howard
Benson (P.O.D.). "I met them through P.O.D.,"
says Howard. "They were blown away by how talented
they were." Sonny of P.O.D., indeed heaps a fair
amount of praise on Blindside. "They play with
such a high level of emotion. I believe they will
be the next big thing in rock. ‘Silence’ is by far
the best album of the year, a refreshing break from
all the cookie-cutter acts that are out there today."
Christian says the group’s own creed
is simple, with every member of Blindside believing
that music can be a vehicle for hope. "We keep
it personal but also positive," he says. "There’s
enough depressing messages already out there. Our
songs can be heavy, but if you listen closely, there
is always a light at the end of the tunnel."
The lyrics to the debut single,
"Pitiful" were actually improvised during
a vocal session at the very end of the recording for
"Silence." "I write everything down,"
says Christian. "But the band can tell you that
sometimes I will just come up with something while
I’m singing, trying to connect the feeling and emotion
of a particular vocal with the right words."
The "Pitiful" video was shot in Los Angeles
with director Nathan "Karma" Cox, and the
guys will launch a nation-wide tour with Project 86